7 Most Underrated Towns in British Columbia
Canada’s most western province, British Columbia, is widely considered one of the most beautiful parts of the country. Surrounded on one side by the Pacific Ocean and on the other by the Canadian Rockies, BC, as it’s usually referred to, is also home to plenty of great small-town destinations worth visiting.
Indeed, from the alpine charm of Rossland to the coastal beauty of Gibsons, and from Nelson’s thriving arts scene to the rugged shores of Tofino on Vancouver Island, each of these often overlooked communities in BC offers unique experiences that warrant their inclusion on any Canadian travel itinerary. Find out more with this list of the seven most underrated towns in British Columbia.
Smithers
Often overlooked by travelers for its relatively remote location in Northern British Columbia, it’s closer to Alaska than to Vancouver, a 13-hour drive to the south. Smithers is situated in Bulkley Valley and is surrounded by majestic mountain ranges and vast acres of pristine wilderness. Some of the best scenery is found around Hudson Bay Mountain, which provides a stunning backdrop for the town and is one of the region’s top recreational spots. Much of the activity centers around Hudson Bay Mountain Resort, offering excellent skiing and snowboarding with its well-groomed runs and beautiful alpine scenery.
In summer, the mountain becomes a hub for hiking and mountain biking, drawing outdoor lovers from all over Canada and the USA. The Bulkley River is another major attraction for steelhead fishing, as well as canoeing and kayaking adventures. Other fun activities in Smithers include the Bulkley Valley Museum, which features exhibits on natural history and the region's First Nations cultures. The Smithers Art Gallery, showcasing local and regional artists, highlights the town's vibrant artistic scene.
Nelson
Nelson is a charming town in the Selkirk Mountains in southern BC, just a short drive from Washington and Montana. Baker Street is the center of the town’s tourist scene and is fun to explore on foot with its unique shops, galleries, and eateries, along with attractions like the Nelson Museum & Art Gallery. Located in a former post office building, this excellent museum features exhibits on regional history and showcases both local and national artists.
Nelson also acts as the gateway to Kootenay Lake, one of British Columbia's largest lakes and a popular destination for fishing, kayaking, and paddleboarding. Nearby Kokanee Glacier Provincial Park is another major attraction, appealing to hikers and nature enthusiasts with its breathtaking alpine scenery and diverse wildlife. Winter sports are also a key highlight, with the Whitewater Ski Resort just a short drive from Nelson. Famous for its deep powder and varied terrain, Whitewater draws skiers and snowboarders from all over the world.
Squamish
Squamish is often overlooked by travelers heading from Vancouver to Whistler, Canada’s biggest and most well-known ski resort, along the scenic Sea-to-Sky Highway. Those who do stop by will enjoy stunning views of the town’s most famous natural landmark, the Stawamus Chief. Often simply called "The Chief," this massive granite monolith is popular among rock climbers and has several challenging routes to its summit. Prefer a less intense experience? Easier hiking trails lead to viewpoints where visitors can fully appreciate the beauty of Howe Sound and the surrounding mountains.
The Sea to Sky Gondola is another popular destination and provides a fun scenic ride up to a mountain station with great views of the surrounding region and coastal fjords. Hiking trails, a suspension bridge, and dining with a view await those who do venture to the top. The Britannia Mine Museum, a former copper mine, offers underground tours that shed light on the mining history of the region and its impact on the community.
Fernie
Fernie is located in the heart of the Canadian Rockies and is only a three-hour scenic drive from Calgary, Alberta’s largest city. This picturesque mountain town has become a year-round hotspot for adventurers, with Fernie Alpine Resort being the big draw. During the winter months, this 2,500-acre resort is bustling with skiers and snowboarders, here for its powder snow, ski trails, as well as snowshoeing and cross-country skiing.
Come summer, Fernie becomes a hotspot for mountain bikers and hikers, with the same slopes offering challenging mountain biking trails suitable for leisurely rides along the Elk River or adrenaline-pumping downhill tracks at the ski resort. Fernie's historic downtown is another great reason to include the town on a BC travel itinerary. In addition to a collection of well-preserved heritage buildings, downtown Fernie is home to the Fernie Museum, which details the town's evolution.
Gibsons
The small town of Gibsons is situated on BC’s Sunshine Coast, an area of outstanding natural beauty on the province’s southern mainland coast opposite Vancouver Island. Accessible from Vancouver by a scenic ferry ride across the Georgia Strait, the town is well known among Canadians for its starring role in The Beachcombers which ran for 18 seasons and remains one of the country’s most beloved TV shows. Top attractions here include Gibsons Landing, a historic waterfront district lined with quaint shops, galleries, and eateries, as well as Gibsons Public Market, great spot to pick up local artisanal foods and crafts.
Outdoor enthusiasts will also enjoy exploring Gibsons’ many beaches and parks. Armours Beach, a popular spot for swimming and sunbathing, is one of the best and offers stunning views and a family-friendly atmosphere, while the challenging trails and scenic viewpoints of Soames Hill make it perfect for hiking. The Sunshine Coast Museum & Archives is another must-visit attraction and features exhibits covering the area's maritime heritage, First Nations culture, and the logging industry.
Rossland
Rossland is another often overlooked destination in British Columbia that’s worth a visit. Located in the heart of the Kootenay Rockies just 15 minutes from the US-Canada border, the town has earned its reputation as the Mountain Bike Capital of Canada and is growing in popularity among winter sports enthusiasts. The main attraction for both seasons is Red Mountain Resort, known especially for its challenging runs and off-piste areas. In summer, Red Mountain attracts many mountain bikers to some of the best trails in North America.
Rossland is also a great destination in Canada for mountain biking and features an extensive network of trails. One of the best is the Seven Summits Trail, a point-to-point singletrack ride suitable for experienced bikers. Another popular spot is the Rossland Museum & Discovery Centre which provides a deep dive into the town's gold mining history through interactive exhibits and artifacts
Tofino
While technically not an underrated town, Tofino’s relatively remote position on the west coast of Vancouver Island discourages some travelers from visiting, favoring more accessible destinations like Victoria, the provincial capital. However, those who do make the journey to Tofino are in for a treat, with stunning rugged coastlines, lush rainforests, and beautiful beaches of the Clayoquot Sound UNESCO Biosphere Reserve offering a memorable, nature-focused experience.
Beach lovers should make their way to Long Beach. Part of the Pacific Rim National Park Reserve, this long stretch of sand is popular for surfing, beachcombing, and wildlife watching. Chesterman Beach and Cox Bay are other popular spots for surfing and beach walks. Whale watching is another major draw in Tofino as its coastal waters are a migratory route for gray whales, humpbacks, and orcas. Reputable tour operators offer boat trips out of Tofino between March and October that provide up-close experiences with these majestic creatures. Other attractions include Naa'Waya'Sum Gardens, a lovely botanic garden, and the Roy Henry Vickers Gallery with its exhibits of Native artwork.
The Final Word
While travelers to British Columbia sometimes overlook these attractive small towns, those in the know will be sure to include at least one or two of them on their BC travel itineraries. Whether it’s whale watching in Tofino, mountain biking in Rossland, or exploring the natural beauty on display in and around Smithers, these communities are perfect for travelers seeking to venture a little off the beaten path. Find out more about some of the best authentic Canadian travel experiences with this list of the seven most underrated towns in British Columbia.
