8 Of The Most Underrated Towns In South Carolina

Looking to take a road trip to South Carolina but want to avoid the crowds in big cities like Charleston or Columbia? Check out South Carolina's smaller towns. While smaller towns may not have large concert venues, billboards, or shopping centers, they still have a lot to offer. From leisurely walks down peaceful streets lined with charming, historic buildings to cute local shops and cultural landmarks, South Carolina's small towns have something for everyone. They make an excellent destination for a romantic weekend getaway or a family vacation. This article lists eight underrated towns in South Carolina to enjoy in 2025 without the traffic jams and long lines in big cities.

Abbeville

First on the list is Abbeville, a romantic town that will transport visitors back in time with its brick-paved square. The downtown looks as though it belongs in a painting with historic buildings and cute shops lining the town square. Stop and admire some of the historic buildings, such as the Abbeville Opera House and the Burt Stark Mansion. The Abbeville Opera House originally opened in the early 1900s, and the theatrical nights were formal, gala, white-tie, evening-gown affairs. Today, the Opera House continues to host shows and remains a great spot for evening entertainment. Burt Stark Mansion is a historic home known for its role in the Civil War. Today, the house has tours that explain the historic attributes of the home.

There are also several cute shops in Abbeville. A must-stop local shop for anyone who loves handmade soaps and bath products is Breezy Quarters. They sell everything you need to pamper yourself, from bath bombs to lip balm. Just a few minutes outside of Abbeville's downtown is Parsons Mountain. A beautiful recreation area managed by the US Forest Service, the site features a 28-acre lake that makes a great spot for kayaking. This is also the perfect place for a romantic morning watching the sunrise.

Beaufort

Enjoy stunning waterfront views and get lost in forests of lush pines in the small town of Beaufort. Enjoy some of the town's beautiful scenery at Henry C. Chambers Waterfront Park. Stroll along the paths along the waterfront, stop at a bench for a rest, or plan a picnic at the park with family and friends. Beyond the town's natural beauty, Beaufort also has some unique historic and literary attractions. The Beaufort History Museum will transport visitors to the town's past. The exhibits range from showing the town's history during the Civil War to the present day.

Even though Beaufort is a small town, there is so much history to explore! Book lovers will enjoy stopping at the Pat Conroy Literary Center, which celebrates the work of the writer Pat Conroy. The Literary Center houses memorabilia, manuscripts, and photographs of Conroy and features exhibits that offer visitors insight into the renowned author's writing process. The center even hosts workshops for aspiring writers.

Georgetown

Walking down the streets of Georgetown, it is easy to see how the town earned the nickname, "the little town you've been looking for." Located in the middle of South Carolina’s Hammock Coast, there is a lot to do and see in Georgetown. One of the best spots to experience the colorful atmosphere of the town is the Harborwalk. Walk down the 10-foot-wide, four-block-long boardwalk and stop in at local shops and restaurants. Waterfront Books is a beloved local spot, perfect for finding a new book to take on your travels. There are entrances to the boardwalk at the various parks throughout town, such as Francis Marion Park.

An often overlooked part of the area is the historical importance of the Lowcountry’s Gullah Geechee people. Explore the culture and history of these people at the Gullah Museum, which offers unique insights into the area's rich heritage. If you are visiting the town in October, consider planning to attend the town's annual Wooden Boat Show. Held annually in October, the boat show features 100 classic wooden boats on display. It is the perfect opportunity for boaters to connect or to enjoy a unique event.

Clover

Part of the greater Charlotte metropolitan area, Clover is a cute town with a unique blend of history, nature, and family-friendly activities. One of the local gems is an art gallery called Gallery 120. Admire the work of local artists as you walk around the gallery and see a variety of artworks, from paintings to sculptures. Afterwards, take in the town's fresh air at one of the local parks. Clover's Community Park is the perfect spot for some family fun. The park has a playground, horseshoe courts, and a beautiful picnic area, making it a delightful spot to spend an afternoon. On the town's Main Street, there are cute shops and restaurants. High Cotton Antiques is a paradise for vintage lovers. The store sells items from local vendors and has everything from rustic decorations to jewelry and furniture. If you stop by, you are sure to find something unique as a souvenir of your visit to Clover.

Bennettsville

While Bennettsville is a small town with a population under ten thousand in South Carolina, there is still a lot to explore and enjoy in the area. Head to the Marlboro County Historical Museum to learn about the area's history and imagine what it was like when the town was first developing. The museum has photographs, documents, and everyday items from the past. After learning about the town's past, take a stroll outside and enjoy the town's charming scenery with a downtown lined with historic, brick buildings. Head to Smith Park for an afternoon walk in an inviting green space with well-maintained paths. The park also features basketball courts and open areas ideal for games, making it a great spot to spend a nice, sunny day with the family. Throughout the year, various community events are hosted in the park, making it a festive location. Looking for some entertainment to end your day in Bennettsville? Head to the local gem, Marlboro Civic Theatre, to watch a musical or play.

Bluffton

A mix of beautiful scenery, rich history, and fun activities, Bluffton is one of South Carolina's most underrated towns, but not for a lack of things to do around town! From tranquil marshlands to vibrant art scenes and elegant homes, Bluffton showcases the finest of South Carolina's southern charm. Head to Old Town Bluffton to see picturesque buildings and quaint shops. A couple must stop at shops such as The Storybook Shoppe and Markel’s Card & Gift Shop. Explore the outdoors and art scene in Bluffton at the Palmetto Oaks Sculpture Garden. The sculpture garden is a peaceful spot for an afternoon walk. Another unique attraction in Bluffton is the Heyward House. Built in 1841, the historic gem offers a glimpse into the town's past. There are even tours available that explain the history of the house and the families that lived there.

Clemson

Best known as the hometown of Clemson University, Clemson has more than a bustling student population. Clemson is a great town for nature enthusiasts. Located in the Blue Ridge foothills, there are lots of opportunities for hiking, biking, and wildlife viewing. Take advantage of the surrounding natural landscape with a hike to Waldrop Stone Falls. Just an eight-minute drive from the heart of the town, the short hike takes hikers along a stream through the forest to a small, but beautiful waterfall. Flower lovers should head to the town's South Carolina Botanical Gardens. The 295-acre gardens sing in the springtime, especially, and are home to a variety of plant life. For an iconic local landmark, take some shade under the Centennial Oak. This is the largest bur oak tree in the state of South Carolina. The tree, which is located on the college campus, is believed to be around 100 years old. Fuel up for your day of exploring Clemson by heading to Pot Belly Deli for a bagel, a local favorite spot.

Gaffney

Gaffney is a small town that looks like it is off the pages of a charming town in a storybook. The streets have brick buildings with lots of little shops. Shopaholics will love walking through Gaffney Outlet Marketplace. The marketplace has a range of shops from brand-name apparel to unique gifts, and you are sure to find something to take home. During the holidays, this area is lit up with festivities and is a great spot for a leisurely family stroll.

To really go back in time and explore the town's past, head to the Cherokee County History Museum. This little gem has engaging exhibits that showcase the town's unique past. Learn about the history dating back to the lives of early indigenous people in the area. Then explore exhibits about the settlers and development since. After all the walking, one can grab a bite at Harold’s Restaurant, offering delicious American meals.

Hidden Gems In South Carolina

From botanical gardens to a unique historical site, these are some of South Carolina's most unique but underrated towns in 2025. Being underrated means many of them do not have the bustling tourist crowds and commercialization that other, more popular tourist towns have, such as Myrtle Beach. This makes these towns a great destination for a peaceful family vacation or a romantic getaway away from the hustle and bustle of the city. Whether you are looking to stop at quirky museums and learn more history or enjoy some southern comfort food and see some southern Carolina wildlife, these towns have you covered. So start packing for your next vacation. A trip to any of these underrated towns will leave you wondering why more people do not visit.