North Conway, New Hampshire.

The 7 Friendliest Little Towns In New Hampshire

New Hampshire's towns are known for community traditions like Jackson's Covered Bridge Dance and Hollis's long-running Strawberry Festival. Modest populations create an intimate connection that is hard to find elsewhere. Many of these places keep the atmosphere alive through local theaters and seasonal festivals. You can see it in Walpole, where performances fill the Helen Miller Theater and events take over the village common. North Conway adds memorable train rides and mountain scenery on top of everything else. Starting with Jackson, here are seven of the friendliest little towns in the state.

Jackson

Covered Bridge in Jackson, New Hampshire.
Covered Bridge in Jackson, New Hampshire.

Jackson makes a strong case as a wedding-day destination. The Jackson Honeymoon Bridge, an 1876 covered bridge paired with surrounding forests and rolling hills, has long been a sought-after backdrop for wedding photos. The bridge also hosts events such as the Jackson Covered Bridge Dance featuring Jon Sarty and the White Mountain Boys, with a food vendor on site.

Feeling adventurous? Try the one-of-a-kind experience of the Mount Washington Auto Road. First opened in 1861, it is one of America's oldest man-made tourist attractions. You can take a specialized van up the mountain, passing through four distinct climate zones on the way to the summit. You can also drive your own vehicle for a scenic 7.6-mile journey that climbs over 4,000 feet in elevation. Check out the Jackson Ski Touring Foundation for cross-country skiing and snowshoeing across a 150-kilometer trail system that extends into three river valleys and 60 square miles of highlands in the White Mountains. There is something for the whole family, from beginners to advanced skiers.

Walpole

Westminster Street in the center of Walpole.
Westminster Street in the center of Walpole. By User:Ken Gallager - Self-photographed, CC BY-SA 4.0, Wikimedia Commons.

Walpole's central village holds just under 600 residents and was incorporated in 1756. Visitors can join the Memorial Day Parade in May and honor those who served the country, with participants gathering on Union Street before marching through downtown to the Common. Those looking for cultural activities can head to the Helen Miller Theater to check out the Walpole Players, who host shows like Thornton Wilder's "Our Town." Fancy some golf? Head to the Hooper Golf Course, a 9-hole layout designed by Stiles and Van Kleek that ranks among the better courses in New England, with a full tavern where you can relax afterward.

Sugar Hill

Harman's Cheese, Sugar Hill, New Hampshire.
Harman's Cheese, Sugar Hill, New Hampshire. Image credit JTTucker via Shutterstock

Sugar Hill is a town of about 650 people that draws visitors looking to escape the urban hustle. The Sugar Hill Farmers Market invites locals and newcomers alike to browse fresh produce, homemade goods, and other unique finds from local farmers and vendors. The market takes place at the Landing on Tuesday evenings. If you love pancakes, check out Polly's Pancake Parlor, which offers buttermilk, buckwheat, and gingerbread varieties using locally sourced syrup from Fuller's Sugarhouse in nearby Lancaster.

North Conway

View of a rainbow and buildings along a street in North Conway, New Hampshire.
View of a rainbow and buildings along a street in North Conway, New Hampshire. Editorial credit: Keith J Finks / Shutterstock.com

North Conway, with a population of around 2,116, was named the Best Ski Town and one of the Best Towns for Adventure by USA Today in 2020. Given the area's deep skiing heritage, it is home to the New England Ski Museum North Conway Branch. The museum's branches in the state hold one of the most comprehensive ski-related collections in the United States. Just a short walk from the museum is the Conway Scenic Railroad. The railroad runs excursions like the Mountaineer, a vintage train ride through Crawford Notch. For a family-friendly ride, try the Valley Train, a relaxing one-hour outing.

For avid train enthusiasts, the 470 Club Excursion runs 5 to 8 hours with several photo stops along the way. Boat lovers can join the Tamworth Swift River Regatta, where participants race against others with 9-inch pine wooden sailboats. Cash prizes go to the winners, so the May competition gets fierce.

Littleton

People in downtown Littleton, New Hampshire.
People in downtown Littleton, New Hampshire. By John Phelan - Own work, CC BY 4.0, Wikimedia Commons.

Littleton is the home of author Eleanor H. Porter, famous for her novel Pollyanna and the film that followed. A bronze sculpture of the author stands in the town square, and her quote "Be glad" has become a local favorite. The town is home to around 6,000 people and has built a strong cultural presence through community spaces like The Loading Dock, a nonprofit creative arts venue that regularly hosts concerts, open-mic nights, poetry readings, and community gatherings.

The venue's calendar stays active throughout the year, featuring performances from local and touring artists, including Tysk Tysk Tysk and Vallory Falls and Yaba in May 2026, along with many more events through summer and fall. Downtown Littleton also has a more relaxed side that fits the town's friendly atmosphere. Those with a sweet tooth can stop by Chutters, which holds the Guinness World Record for the longest candy counter in the world at roughly 112 feet, lined with more than 500 jars of candy and freshly made fudge.

Plymouth

Historic commercial buildings on Main Street in Plymouth, New Hampshire.
Historic commercial buildings on Main Street in Plymouth, New Hampshire.

Plymouth is home to around 6,700 residents, and much of the town's cultural energy centers around The Flying Monkey. The restored theater hosts Grammy-winning artists, films, comedy shows, and live performances throughout the year. On May 22, 2026, the Superunknown concert will pay tribute to Chris Cornell and his music from Soundgarden, Audioslave, and Temple of the Dog. The venue helps create a lively atmosphere in downtown Plymouth that complements the town's college-town feel.

For outdoor adventures, visitors can head to the Walter Newton Nature Preserve, where a 1.2-mile wooded trail leads to Rainbow Falls. Another popular stop in town is the Museum of the White Mountains at Plymouth State University. The museum features rotating exhibits on New Hampshire history, mountain culture, tourism, and outdoor life in the White Mountains region, giving visitors another way to explore the area beyond the trails and theater scene.

Hollis

The beautiful town of Hollis, New Hampshire
The beautiful town of Hollis, New Hampshire

With a population of just over 8,000, Hollis traces its roots back to a 1746 split from Dunstable. The Duke of Newcastle's family name was Holles, though the town later adopted the spelling Hollis, likely in honor of Thomas Hollis, a London merchant and benefactor of Harvard College. Despite its modest size, the town keeps a strong community spirit through annual traditions and local events. Visitors can join Old Home Days, first established in 1899 by Governor Frank West Rollins to celebrate local history and heritage. The festival returns every September with artists, family-friendly entertainment, amusement rides, and community gatherings spread throughout town.

Another long-running tradition is the Hollis Strawberry Festival, held each June at the start of strawberry season. The event has been held for more than 75 years and features live performances by the Hollis Town Band along with local food and community activities. Just east of town sits Fulchino Vineyard, a family-owned winery operating since 2006 that regularly hosts weddings, tastings, and seasonal events, including a Jacob Tolliver concert scheduled for September 11, 2026.

The Spirit of New Hampshire

New Hampshire's towns feel different from larger destinations because the communities stay closely connected through local traditions, festivals, theaters, and outdoor activities. You can see it in Hollis with events like Old Home Days and the Strawberry Festival, while Plymouth keeps a lively arts scene through performances at The Flying Monkey. Littleton celebrates the legacy of Eleanor H. Porter, and North Conway gives visitors memorable train rides and mountain scenery in every season. No matter which one you visit, these New Hampshire communities have a welcoming spirit that makes guests feel at home.

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