Aerial of Deal, New Jersey

Deal, New Jersey

Deal is a borough in Monmouth County, New Jersey, United States. Deal boasts luxury real estate, private clubs, and the sandy Atlantic beaches of North Ocean Avenue. The community's population of just over 700 people is largely comprised of Orthodox Sephardic Jews. Because of this, the community has a strong cultural foundation. 

Geography Of Deal

deal new jersey
Aerial of Deal, New Jersey.

Deal is located in the Northeast section of New Jersey, on the North Atlantic coast. The small Jersey Shore community covers an area of 1.2 square miles and sits only a few miles north of Asbury Park and roughly 4 miles South of Long Branch. New Jersey's capital city, Trenton, lies about 50 miles to the West. 

Climate Of Deal

Deal's position in the Northeast of the United States, adjacent to the Atlantic Ocean, means mild to cool winters and hot, humid summers. The coldest month is January, which delivers an average high temperature of 38.3 degrees Fahrenheit and an average low of 28.9 degrees. The warmest month is July, which sees an average high of 80.2 degrees Fahrenheit and a low of 71.2 degrees. Deal experiences 122.1 days of rain, on average, each year, which amounts to about 11.14 inches of precipitation. Roughly 1.38 inches of snow also falls each winter. 

Population And Economy Of Deal

The 2020 population of Deal was estimated to be 710. This is based on the 2010 census (which registered a population of 750), combined with the declining annual rate of 0.42%. The key demographic breakdowns are 51.06% female, 48.94% female, median age of 54.7, and a largely Orthodox Sephardic Jew community (upwards of 80%), many of whom originate from Syria. 

According to the 2010 census, the median household income was $59,615. The current median house value is approximately $1.19 million. Nearly a third of the properties in Deal are registered to a handful of real estate families. 

A Brief History Of Deal

In 1664, settlers from England began to arrive in modern-day Monmouth County. Shortly after, in the 1670s, a farmer from Deale, England, by the name of Thomas White, purchased 500 acres of land. He and his peers named the area Deal, after their homeland. In 1701, one of the major roadways through Deal, Norwood Avenue, was laid. On March 7, 1898, Deal was incorporated as a borough, taking portions of Ocean Township in the process. 

Interestingly, during World War 2, German spies were known to land on the nearby shores. Residents of Deal were advised to avoid the beaches and keep lights off the ocean. 

Visiting Deal

Deal, New Jersey
Surfers enjoy the surfing the rough surf created by Tropical Storm Jose in Deal, New Jersey.

The fairly homogeneous community of Deal tailors to members of its clubs and members of the Jewish faith. Membership to the Conover Pavillion or the Deal Casino Bathing Club is required to access Deal's private, sandy beaches. These clubs are open from June to August and are a key draw for the summer crowds. There is one public beach between Deal and the neighboring borough of Allenhurst. There is also the private Deal Golf and Country Club for further summertime recreation. Finally, given the strong Jewish foundation, there are six synagogues for worship and many kosher restaurants to enjoy. 

The tiny Monmouth County borough of Deal stands out for its strong cultural identity. This beachfront community is open to all but particularly serves practicing Jews who make up the majority of both permanent residents and summertime visitors. 

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