10 Most Breathtaking Towns In New Zealand
Few places on earth capture the imagination quite like New Zealand, a land where dramatic coastlines, soaring mountains, and charming small towns combine to create a setting that feels almost otherworldly. Beyond the well-known cities, the country’s towns offer a more intimate way to experience this beauty — places where nature is never far from the doorstep, history is woven into the streets, and local culture thrives in harmony with the land.
The following list of the 10 most breathtaking towns in New Zealand highlights destinations where scenery and spirit come together. From alpine lakeside retreats to sun-drenched coastal villages, these towns prove that the country’s most unforgettable experiences often happen in its smaller corners. Whether it’s standing before the surreal Moeraki Boulders, watching rare dolphins leap in Akaroa Harbour, or sipping wine in Martinborough’s rolling valleys, each town offers a unique lens through which to admire New Zealand’s endless beauty.
Wanaka
Cradled by the Southern Alps and set against the glittering waters of Lake Wānaka, this alpine town is a breathtaking gateway to some of New Zealand’s most spectacular landscapes. With its lively energy, thriving food scene, and endless outdoor activities, Wānaka is both a vibrant hub and a natural retreat.
Adventure-seekers are drawn to nearby Mount Aspiring National Park, a UNESCO World Heritage Area and one of the country’s most awe-inspiring wildernesses. Jagged peaks, glaciers, alpine valleys, and turquoise rivers form a dreamscape that invites exploration. Short trails at the ends of access roads are perfect for casual hikers, while multi-day journeys such as the Routeburn Track, Dart-Rees circuit, or Greenstone-Caples route promise unforgettable views of soaring saddles and glacial valleys.
The lake itself offers its own breathtaking discoveries. A boat cruise to Mou Waho Island Reserve reveals one of New Zealand’s most unusual natural wonders: a small lake nestled on the island, surrounded by Lake Wānaka, with mountains rising beyond. This “lake on an island on a lake” is as photogenic as it is serene, combining wildlife encounters, panoramic views, and a sense of magic unique to this region.
Back in town, Wānaka’s culinary offerings rival its landscapes. Cozy cafés, craft breweries, and stylish bars line its streets, with venues like Sofi Mediterranean Bar & Grill adding global flair. Here, fresh coastal flavors meet lakeside vibes, creating a dining experience that is both indulgent and soulful — the perfect way to end a day of exploration.
Akaroa
Tucked within the remains of an ancient volcano on the Banks Peninsula, Akaroa is a town where nature, history, and culture come together in breathtaking harmony. Its sparkling bays, rolling green hills, and lively harbour make it one of New Zealand’s most enchanting coastal escapes.
History runs deep here, and the Akaroa Museum brings it vividly to life. Through collections of taonga, textiles, photographs, and maritime artifacts, visitors can trace the fascinating past of the peninsula — from early French settlers and whalers to Antarctic explorers like Frank Worsley, captain of Shackleton’s ill-fated Endurance expedition. The stories told within its walls give the town an added cultural depth that complements its natural beauty.
On the water, Akaroa offers some of New Zealand’s most memorable wildlife encounters. An Akaroa Dolphins harbour cruise combines scenic vistas with a chance to spot Hector’s dolphins — the world’s rarest dolphin species. The harbour occasionally attracts whales as well, making every trip out to sea an awe-filled adventure.
For something equally special, a Pōhatu Penguins tour reveals the country’s largest mainland colony of Little Blue Penguins. Run by dedicated conservationists who have spent decades protecting these birds, the experience takes travelers across backcountry roads to a marine reserve where the penguins thrive. I
When it comes to dining, Akaroa’s French heritage shines through. Ma Maison, perched on the waterfront, offers panoramic harbour views through wide bi-folding doors, so every meal is accompanied by stunning scenery. Seasonal, locally sourced dishes with a French twist feature on the menu, with seafood taking centre stage — the perfect finale to a day of discovery.
Hokitika
On New Zealand’s rugged West Coast, Hokitika combines natural wonder with small-town charm, making it a breathtaking stop between the Tasman Sea and the Southern Alps. With a history rooted in the 1860s gold rush and a thriving artisan community today, this coastal gem blends heritage, creativity, and stunning scenery in ways that captivate every visitor.
One of Hokitika’s most photographed treasures is the Hokitika Gorge. Here, turquoise waters flow between brilliant white cliffs draped in rainforest, creating a scene so vivid it feels almost unreal. Formed by glaciers grinding through granite over millennia, the gorge is a masterpiece of natural forces. On sunny days, the colours shimmer even brighter, but their beauty is undeniable in any weather. These same waters also carry precious pounamu (greenstone) from the mountains to the sea, linking the landscape to Māori tradition and craftsmanship.
Back in town, Hokitika is alive with creativity. Jewellery makers, potters, and other artisans showcase their work in local galleries and workshops, offering visitors the chance to take home one-of-a-kind pieces. For a deeper connection with New Zealand’s unique wildlife, the National Kiwi Centre provides an intimate look at the country’s iconic, flightless bird. Set in a custom nocturnal habitat, the experience allows close encounters while supporting vital conservation efforts to protect these endangered species.
For those seeking a stylish base, the Hokitika Fire Station Boutique Accommodation offers a unique stay. Converted into five modern apartments with luxurious touches, outdoor spaces, and access to the West Coast Cycle Trail, it’s an ideal retreat after a day of exploring gorges, coastlines, or local shops.
Kaikōura
Where snow-capped mountains meet the Pacific Ocean, Kaikōura is a coastal jewel that offers some of New Zealand’s most breathtaking marine and scenic encounters. Just a short drive north of Christchurch, this seaside town is famed for its abundant wildlife, stunning coastal walks, and of course, its legendary crayfish — a delicacy that has become part of Kaikōura’s very name.
The town’s heritage is celebrated at the Kaikōura Museum, housed in the striking “craypot” building. With interactive exhibitions and thoughtfully curated collections, the museum brings to life the region’s natural wonders, Māori history, and cultural stories. It’s a modern, engaging way to connect with the town’s rich past while appreciating the environment that makes Kaikōura so unique.
Nature experiences abound here. A simple stroll along Kaikōura Beach is unforgettable — waves roll in against a backdrop of mountain peaks, while seals and seabirds share the shoreline. On warmer days, the southern end of the beach is perfect for a dip in calm surf, while in cooler months, the fresh sea air alone is revitalising. For a longer outing, the Kaikōura Peninsula Walkway traces dramatic cliffs and rocky headlands for 11 km, with panoramic views and colonies of fur seals basking on the rocks. Even shorter sections of the track reveal wildlife, sweeping views, and interpretive signs that share the area’s layered history.
For a more immersive stay, Lynton Downs Station offers a unique farm experience in the hills above Kaikōura. This working sheep and beef property blends rural charm with history, inviting visitors to slow down, reconnect with nature, and enjoy the rhythm of country life.
Russell
As New Zealand’s oldest European settlement, Russell combines rich history with serene coastal beauty, creating a breathtaking destination in the heart of the Bay of Islands. Once a bustling and often lawless whaling port, the town has transformed into a peaceful seaside escape where heritage buildings and sparkling waters set the scene for exploration and relaxation.
One of Russell’s most remarkable landmarks is Christ Church, the country’s oldest surviving church. Built in 1836, it still carries the marks of its turbulent past — bullet holes from the battles of the 1840s remain visible today. Carefully preserved, the church and its surrounding grounds provide a quiet reminder of the town’s layered history.
For those eager to discover the Bay of Islands from the water, few experiences are as memorable as sailing aboard the R. Tucker Thompson. This traditional gaff-rigged schooner invites guests to take part in the sailing — from raising sails to climbing the rigging — or simply relax as the crew navigates across turquoise bays. The voyage often includes stops at secluded islands, swims in crystal-clear waters, and stories of the region’s maritime past, making it both adventurous and deeply atmospheric.
Russell also holds cultural treasures like the Pompallier Mission and Printery, a waterfront site with fascinating ties to the French Catholic Mission. Guided tours reveal the nineteenth-century processes of tanning leather, setting type, and binding books by hand. It’s a rare opportunity to step back into New Zealand’s early colonial era while appreciating the skill and dedication of those who lived here.
Tirau
Nestled among fertile Waikato farmland, Tīrau is a lively little town with a big personality. Known as the “Corrugated Capital of the World,” its quirky corrugated-iron sculptures and storefronts give it instant character, while boutique shops, cafés, and restaurants make it a welcoming stop for travellers. Beneath its playful exterior, Tīrau is also a gateway to some of the region’s most breathtaking natural and cultural experiences.
One of the area’s greatest treasures is the Blue Spring at Te Waihou Walkway, a natural wonder famous for its dazzlingly clear waters. Supplying around 70% of New Zealand’s bottled water, the spring is reached by a scenic track following the Waihou River. Along the way, walkers encounter wetlands, native bush, gentle waterfalls, and glimpses of trout in the crystalline stream. The vibrant blue-green hues of the spring itself are unforgettable, making the hour-and-a-half walk each way a highlight of any visit.
History lovers will appreciate the eclectic displays at the Tīrau Museum, which paint a vivid picture of early New Zealand life. From antique furniture and household items to horse-drawn vehicles, tractors, and the oldest mobile tractor in the Waikato, the collection reveals the ingenuity and grit of generations past.
For those seeking outdoor adventure, the Waikato River Trails provide over 100 km of pathways along New Zealand’s longest river. Boardwalks, suspension bridges, and forested tracks lead explorers through native bush, farmland, and volcanic landscapes. Along the way, scenic viewpoints and geological landmarks showcase the natural beauty of the Waikato at every turn.
Coromandel
On New Zealand’s North Island, the Coromandel Peninsula is a breathtaking escape where golden beaches, emerald forests, and relaxed coastal towns create postcard-perfect scenery. Beloved for its natural beauty and laid-back atmosphere, the Coromandel is a destination that blends adventure with tranquillity.
One of the region’s crown jewels is Cathedral Cove, famous for its towering stone arch and sparkling shoreline. A 30-40 minute walk from the car park north of Hahei reveals sandy bays, rocky headlands, and even a natural waterfall shower. Nearby, Gemstone Bay features a snorkelling trail with underwater panels to guide even beginners as they discover snapper, stingrays, and colourful reefs. Stingray Bay offers a quieter stretch of sand where the scenery is as soothing as the name suggests.
Marine life thrives just offshore in the Te Whanganui-a-Hei Marine Reserve, where calm Mercury Bay waters are alive with sponge gardens, reefs, and fish species galore. For divers and snorkelers, the Mercury Islands add another layer of wonder with caves, pinnacles, and dramatic underwater drop-offs that shelter kingfish, moray eels, and crayfish. It’s a world-class playground beneath the waves.
For those who prefer mountain views, the Pinnacles Track is one of New Zealand’s most rewarding overnight hikes. Rising through the rugged Kauaeranga Valley, the trail follows historic packhorse routes once used to haul supplies through the forest.
The region’s history is also showcased at the Historical Maritime Park, just outside Paeroa. Exhibits trace Captain James Cook’s explorations of the Waihou River in 1769 and highlight the vital role of river trade during the Coromandel’s gold-mining boom. It’s a cultural stop that enriches a journey through landscapes otherwise defined by sea and forest.
Martinborough
In the heart of the Wairarapa, Martinborough has evolved from a historic sheep station into one of New Zealand’s most captivating wine villages. Named after Irish settler John Martin, this picturesque town is now famous for its boutique vineyards — around 30 of them, many within walking distance of the central square. With its relaxed pace, fine wines, and charming countryside, Martinborough is a breathtaking retreat that feels tailor-made for a weekend escape.
For a truly serene stay, Whitimanuka Retreat offers a luxurious hideaway on a seventh-generation working farm just outside the village. Surrounded by native bush and sweeping valley views, the retreat is a place of stillness and beauty. Guests can soak in an outdoor bath beneath the stars, curl up by the fire, or simply watch the weather drift across the hills from a sunlit window seat. It’s the essence of rural tranquillity paired with modern comfort.
Wine lovers will find plenty to savour in the Te Muna Valley, located just nine kilometres east of town. Guided tastings and tours provide a behind-the-scenes look at some of Martinborough’s most celebrated vineyards, including organic producers like Big Sky Wines. A long lunch amid vines and olive groves completes the experience, offering a feast for both palate and senses.
Beyond the cellar doors, the region also connects to the wider Remutaka Cycle Trail, one of New Zealand’s Great Rides. The route showcases a variety of landscapes, from Petone’s historic foreshore to the gentle grades of the Remutaka Rail Trail. Whether enjoying riverside stretches, exploring heritage sites, or picnicking at the summit, riders are treated to scenery that’s as refreshing as it is beautiful.
Whakatāne
Bathed in more sunshine hours than almost anywhere else in New Zealand, Whakatāne shines as one of the country’s most uplifting destinations. With golden weather, outstanding coastal scenery, and an easy-going atmosphere, this Bay of Plenty town offers breathtaking outdoor adventures and a rich cultural experience.
Fishing enthusiasts know Whakatāne as one of the best spots in the country for landing yellowfin tuna, while walkers are drawn to the district’s network of scenic tracks. The celebrated Ngā Tapuwae o Toi (Footprints of Toi) trail weaves through three reserves — Kōhī Point, Ōhope, and Mokorua — combining dramatic coastal cliffs, lush native forest, and sites of deep historical significance. Along the way, interpretive panels share stories of the region’s natural wonders and its Māori heritage, adding cultural depth to the breathtaking views.
For something more secluded, Ōtarawairere Beach is a hidden jewel between Whakatāne and Ōhope. Accessible only by kayak or a short walk, this crescent of crushed seashells and stone shimmers beneath towering pōhutukawa trees. The Pacific laps gently at the shore, creating a serene atmosphere that feels worlds away despite being so close to town.
Culture and creativity also flourish in Whakatāne. The Library and Exhibition Centre is a vibrant hub where visitors can browse literature, enjoy interactive displays, or wander through galleries showcasing contemporary art and historical taonga. It’s a space that inspires reflection as much as it does relaxation.
Moeraki
On the South Island’s east coast, the fishing village of Moeraki is a place where natural wonder and coastal charm come together. Once a whaling station in early European times, the settlement has become best known for its breathtaking geological marvels, rich wildlife, and serene ocean views.
The star attraction is the Moeraki Boulders, a surreal collection of massive spherical rocks scattered along Koekohe Beach. Formed around 60 million years ago, these striking concretions began as tiny pebbles or fossils on an ancient seafloor, slowly growing through mineral accretion before being revealed by the relentless erosion of the sea. Today, they stand like giant sculptures along the sand, creating one of New Zealand’s most photogenic coastal scenes.
Equally captivating is Katiki Point Historic Reserve, home to the still-operating lighthouse and the remnants of the Te Raka a Hineatea pā site. From the clifftop walkways, visitors are treated to sweeping Pacific vistas that stretch down the coast toward Dunedin. The reserve is also a sanctuary for wildlife, offering the chance to spot fur seals and the rare yellow-eyed penguin, one of the world’s most endangered seabirds. The blend of history, ocean views, and close encounters with nature makes Katiki Point an unmissable stop.
For those staying overnight, the Moeraki Beach Motels provide a welcoming base just steps from the shoreline. From here, guests can stroll along the Millennium Walkway to the boulders, enjoy a harbour view from the local tavern, or indulge in freshly caught seafood at the renowned Fleurs Place restaurant.
From the turquoise waters of Hokitika Gorge to the golden sands of the Coromandel, New Zealand’s towns showcase a staggering variety of landscapes and experiences. What ties them together is not just their beauty, but the way they invite travelers to pause, breathe, and truly take in their surroundings. Each town blends natural splendour with a strong sense of place — whether rooted in Māori heritage, colonial history, or the rhythms of everyday coastal and rural life.
Exploring these 10 breathtaking towns is a reminder that New Zealand’s greatest treasures often lie beyond the main highways. They are places where a short walk can lead to extraordinary vistas, where wildlife and people share the same shores, and where every sunrise feels like a gift. For those seeking journeys that inspire and landscapes that linger in memory, these towns are proof that New Zealand is beautiful not just in its grandeur but in its details.
