2025's Most Underrated Towns In South Carolina
If small Southern towns featuring lively entertainment districts and small crowds are your idea of a vacation, check out these underrated South Carolina towns. Though small in population, they are big on charm, and there is plenty to see and do on vacation. Shopping in historic districts and dining at award-winning restaurants are just some options. There is also a deep history here, dating back to the Revolutionary War and the Civil War.
In places like Georgetown, where homes predate Charleston’s, or in Spartanburg, where a burger trail inspired a baseball team, you’ll find a blend of tradition and modern-day culture. These towns offer a mix of preserved heritage and contemporary flair that makes them so memorable.
Spartanburg
Spartanburg, also known as "Hub City" to locals, is a fun and vibrant place with numerous dining and entertainment districts. Its nickname is derived from the convergence of railroad lines that made the landscape appear to be decorated with wheel hubs. Downtown has a cultivated appeal with restaurants like Cribbs Kitchen and Ike's Corner Grill, each a part of the "Burg's" burger trail, which is also the inspiration behind the town's new minor league baseball team, the Spartanburgers.
The growing city also has a significant history of the Revolutionary War, which can be explored at the Daniel Morgan monument and the Battle of Cedar Spring site. After spending a day exploring downtown, dine at the sophisticated Kennedy with an enriching menu and curated cocktails. Despite its rich history and cultural momentum, Spartanburg is often overshadowed by nearby Greenville, making it one of the state's most overlooked gems.
Georgetown
The third-oldest city in South Carolina, coastal Georgetown is renowned for its diverse history, award-winning restaurants, and Harborwalk. Homes dating back 200 years take visitors to the past, and over 50 places are listed on the National Register of Historic Places. You can explore this history in one of many museums, such as the Gullah Museum, the Georgetown County Museum, and the Rice Museum.
Furthermore, the Kaminski House Museum offers a chance to step back in time. This 1769 house is located in the heart of the Historic District and is open for visits six days a week. 2025 is an ideal time for history enthusiasts to visit, as the Georgetown County Museum offers a summer series about the Revolutionary War to celebrate America's 250th anniversary, providing a glimpse into South Carolina's pivotal role in the fight for independence. Even with so much on offer, Georgetown sometimes falls under the radar for many tourists who choose better-known coastal destinations like Charleston or Myrtle Beach.
Newberry
Newberry is a quaint town in Newberry County. It is often bypassed due to its small size and rural location, but the community offers a surprising blend of culture and historic charm. Shopping is a draw for many in the historic downtown area, featuring C.T. Summer Hardware and Antiques, Blackmon's Jewelry, and numerous other local shops.
The Old Newberry Hotel and the 1882 Newberry Opera House are two iconic corner buildings with spires that should not be overlooked. Booking a room here puts you in the heart of the historic district near the main visitor attractions. It is within a block of the sophisticated Figaro and the Grille on Main, two classic restaurants that cater to both locals and visitors.
Aiken
Aiken is a town of 32,000 that charms with its equestrian culture, small-town charm, and thriving arts and cultural scene. The Aiken Visitors Center and Train Museum should be your first stop. The museum is located on the second floor and features nine dioramas that depict the towns along the original right-of-way of the South Carolina Canal and Railroad Company. The Aiken County Historical Museum dates back to 1862 and interprets the region's history, encompassing both Native American and modern eras.
Visitors should not miss cruising on the iconic South Boundary Road. The road is framed by a canopy of stunning oak trees, earning it the nickname "Avenue of the Oaks" and considered one of the prettiest roads in America, according to Visit Aiken, SC. Grab a bite to eat at one of the many downtown dining destinations with outdoor seating, such as Neon Fig, to immerse yourself in Aiken's vibrant culture and downtown scene. Though highly regarded in equestrian circles, Aiken’s walkable charm and rich heritage are often missed by the general public.
Landrum
Near Spartanburg, Landrum is a charming town that vacationers often overlook in favor of more populous destinations. The compact downtown area lined with red-brick storefronts is ideal for a day trip to the Landrum Antique Mall, The Shops, and The Vintage Corner. The town had a prominent role on Highway 26 in the early 20th century, and this history can be explored at the Landrum Depot. John Landrum donated the land for the depot in the late 19th century, and it was grandly opened in 1887. The depot served the community until 1973. Be sure to visit the Landrum Farmer's Market before leaving town to meet the community and get an authentic feel for this charming town. Landrum’s proximity to larger cities often keeps it under the radar, even though it offers a serene escape full of antique charm.
York
Historic York is a wonderful town for walking and shopping, and the historic districts boast over 180 properties in a 364-acre National Register Historic District, one of the largest in the state. The McCelvey Center, once an all-female college opened in 1852, is now home to the Historical Center of York County. It houses the Southern Revolutionary War Institute and the Lowry Family Theatre, making it a must-visit destination.
Downtown centers around Congress Street, where shoppers flock for unique finds and boutiques, especially at Yorkville Marketplace. The 12,000-square-foot boutique mall features a diverse range of retailers, as well as a beer and wine garden. Be sure to bring your appetite when visiting. The Garden Cafe offers spectacular natural views, and the Hoof and Barrell showcases a premium American menu that is also popular with residents. Despite its vast historic district, York rarely sees the tourist footfall its history warrants, making it a true hidden treasure.
Pawleys Island
Pawleys Island is a barrier island less than four miles long and is ideal for a leisurely beach day. The laidback island has 12 homes in its historic district, including the 19th-century Pawley House and All Saints Summer House, each representing Pawley's unique history. No trip is complete without relaxing in a traditional Pawley's Hammock, still hand-made after 100 years.
The Hammock Shops Village offers shopping, live music, and giveaways throughout the day, providing a fantastic opportunity to mingle with the locals. The best day to visit is during the Hammock Day Festival, where you can genuinely appreciate the relaxed atmosphere and culture of Pawley's Island. This is the ideal destination for those seeking to avoid crowds and enjoy a relaxing day of shopping.
Beaufort
Beaufort is a historic town on Port Royal Island, one of the Sea Islands. The coastal island embraces South Carolina charm, architecture, and a friendly community. There are several ways to experience Beaufort, including a trip on a Beaufort Biplane Tour, but no trip is complete without a scenic drive down the Avenue of Oaks on St. Helena.
Visitors should explore the island's rich history at Beaufort History Museum, especially in 2025 when it will showcase pivotal Revolutionary War scenes in connection with the Camden Southern Campaign of 1780. A visit to the John Mark Verdier House highlights the island's architectural flair, an elegant two-story home that was built in 1804. Beaufort's quiet elegance is often passed over by travelers rushing toward Charleston or Savannah, despite offering comparable coastal charm with fewer crowds.
Finishing Thoughts
South Carolina is home to numerous small cities that capture the beauty and refinement of the Palmetto State. Spartanburg's downtown is on par with the best downtown districts, with fun restaurants and a minor league baseball team. Towns like Georgetown have 200-year-old homes and other historic sites that should not be missed.
The best way to experience these gems is to take your time and walk around the historic streets. History merges with present-day amenities at places like the Old Newberry Hotel, showcasing the town's elegance. This area is enjoyable to visit any year, but 2025 is particularly rewarding due to the state's focus on the Revolutionary War for its 250th anniversary. Many museums and state parks are hosting special events throughout the year, providing yet another reason to visit.
