Overlook from Buena Vista City Park above Alma, Wisconsin.

The Most Charming River Towns In Wisconsin

There is no shortage of beautiful river towns in the Badger State, with streams and rivers flowing through 84,000 miles of its diverse terrain. However, some towns stand out not just for their scenic settings, but for the way they embrace the rivers that shape their identity. These places are more than just dots on the map; they are vibrant communities where a rich blend of history, nature, and culture culminates into something special that travelers relish experiencing.

Whether it is the tranquil charm of a tree-lined riverwalk, the excitement of a summer paddle on the calm waters, or the liveliness of a downtown bustling with local art and festivals, each river town offers something different. From appreciating significant state history in Prairie du Chien to admiring the thriving birdlife in Alma, these charming river towns in Wisconsin promise exciting experiences, beyond the boundaries of places like Milwaukee.

Prairie Du Chien

Villa Louis National Historic Landmark in Prairie du Chien, Wisconsin.
Villa Louis National Historic Landmark in Prairie du Chien, Wisconsin. Image credit Carrie A Hanrahan via Shutterstock

Rooted in history, Prairie du Chien is the earliest European settlement along the Upper Mississippi River and Wisconsin's second-oldest city. It traces its beginnings to the 17th century and harbors a wealth of historical markers that take guests on a journey through time. A tour of Fort Crawford Museum exposes tourists to fascinating folklore about the War of 1812 in the state, presented through a library of interactive artifacts.

Meanwhile, the Villa Louis Historic Site preserves a beautiful Victorian home built by an 18th-century fur trader. The complex hosts over a dozen old structures and is found within St. Feriole Island Park. Spread over 240 acres along the Upper Mississippi River, this tranquil oasis offers a mix of picnic shelters, walking trails, ball fields, and boat landings. It is a great spot for relaxation while watching ducks on the water and family eagles soaring high above the river.

Potosi

The Potosi Brewing Company in Potosi, Wisconsin.
The Potosi Brewing Company in Potosi, Wisconsin. Image credit DirkDBQ via Flickr.com

About 90 miles from Madison, Potosi is a scenic village on the banks of the Mississippi River, known for its exciting water-based adventures, quirky museums, and tasty wines. It's lively Main Street hosts a fair share of interesting landmarks, including the Passage Thru Time Museum. Inside, an array of artifacts chronicles Potosi's farming, mining, and brewing heritage. Nearby, the ABA National Brewery Museum preserves the culture of brewing using beer bottles, cans, signage, and brands collected around the nation.

Wine connoisseurs can pass by Whispering Bluffs Winery to sample unique flavors from locally crafted grape wines. But for an outdoors escape, head to Potosi Point Recreational Area to admire the dramatic confluence of the Mississippi and the Grant River. Almost 270 bird species hang around the habitat, making it a birdwatcher's paradise.

Alma

Great River Road Overlook at Alma, Wisconsin.
Great River Road Overlook at Alma, Wisconsin.

Alma is an unassuming village in Buffalo County with a vibrant mix of attractions tailored to all travelers' preferences. For outdoor inclined, the community invites you to take scenic hikes along the snaking trails of Buena Vista Park. The reserve sits on a 500-foot bluff overlooking the Mississippi River and rewards tourists with unprecedented panoramas of the majestic waterway. Elsewhere, Riecks Lake Park and Campground is the ultimate wildlife viewing platform in Alma. The area provides a habitat for bald eagles, herons, pelicans, tundra swans, and other pleasant bird species.

Beyond the outdoors, Alma is home to Castlerock Museum, a whimsical venue showcasing diverse arms and armor from medieval European periods. Lastly, theater enthusiasts can catch entertaining live music shows in the upbeat atmosphere of the Big River Theatre.

Trempealeau

Looking north at downtown Trempealeau, Wisconsin
Downtown Trempealeau, Wisconsin. Image credit Royalbroil - Own work, CC BY-SA 3.0, Wikimedia Commons

This Mississippi River community in western Wisconsin excites travelers with an array of outdoor opportunities, allowing them to bask in its rich natural scenery. Hikers can find secluded trails cutting through Perrot State Park, a 1,200-acre sanctuary perched on a 500-foot limestone bluff. The park is famous for sweeping vistas of the Mississippi River where it interacts with the Trempealeau River. But if you prefer a less straining activity, you can opt for golf at the Trempealeau Mountain Golf Club, home to an 18-hole championship course with well-manicured greens and rolling landscapes surrounding.

While discovering the outdoors, you will come across the Little Bluff Mounds Trail, a crucial archeological site where ancient Mississippians are believed to have inhabited the region over 1,000 years ago. After a gracious time in the great outdoors, unwind with a delicious glass of wine at Elmaro Vineyard.

Cassville

Car ferry in Cassville, Wisconsin, along the Mississippi River.
Car ferry in Cassville, Wisconsin, along the Mississippi River.

Cassville is a historic river town established along the great Mississippi River, offering a mix of outdoor adventure, historical sites, and water-based fun. It provides a unique perspective of its early days at the Stonefield Historic Site, where dozens of old structures transport you back to the early 1900s. These include shops, factories, and a farmstead depicting century-old farming culture. Nelson Dewey State Park is where vacationers can find exciting recreational opportunities. The park lies on a bluff 500 feet above the Mississippi River and provides over 700 acres of camping, picnicking, hiking, and birding space.

Those who want to get on the water can ride the Cassville Ferry for a curated sunset cruise that allows passengers to soak in stunning sunsets over the horizon. Elsewhere, thrill seekers will prefer a heart-stopping rafting trip down the rapids of the Grant River, courtesy of Y'Allbee Tubin.

Fountain City

Downtown street in Fountain City, Wisconsin.
Downtown Fountain City, Wisconsin. Image credit Daniela Kloth, CC BY-SA 2.5, via Wikimedia Commons

This quaint municipality of Buffalo County offers a vibrant downtown district with an array of attractions surrounded by a sprawling backcountry with cozy parks, gardens, and historic sites. Many tourists come to witness Kinstone, Wisconsin's own Stonehenge. This 30-acre megalithic garden features stone sculptures and natural buildings on a lush prairie habitat. Merrick State Park is a popular stop for ardent adventurers, set along the scenic backwaters of the Mississippi River. It hosts a thriving wildlife population and attracts boaters, paddlers, and nature viewers seeking time alone.

Overlooking Fountain City, Wisconsin.
Overlooking Fountain City, Wisconsin.

Back in downtown Fountain City, Elmer's Auto & Toy Museum harbors a whimsical collection of vintage cars, trucks, tractors, motorcycles, and antiques accumulated over a lifetime. Meanwhile, race enthusiasts can watch an adrenaline-inducing spectacle on a dirt track at the Mississippi Thunder Speedway.

Holmen

Overlooking Holmen, Wisconsin.
Overlooking Holmen, Wisconsin.

Holmen is one of the most charming river towns in Wisconsin, traversed by the Mississippi River to the southwest. It boasts over a dozen parks to guarantee visitors adequate room for their outdoor adventure, including the 40-acre Deer Wood Park. This offers a family-friendly setting with playgrounds, play equipment, ball fields, and a walking trail. Whispering Pines Campground encourages guests to make the most of its supreme outdoor scenery with the ultimate camping experience. It houses almost 170 developed campsites with the necessary amenities, designed for families and friends.

Holmen enjoys a lively entertainment scene, with a string of local pubs and bars lining the downtown corridor. Those keen to sample the nightlife can visit Smokey's Bar & Grill after-hours. It has a welcoming atmosphere with great food and a decent selection of beers, with a chance to play pool while listening to a live band.

Onalaska

Observation building in Onalaska, Wisconsin
Observation building in Onalaska, Wisconsin

Under two hours from Wisconsin Dells, Nicknamed the "Sunfish Capital of the World," Onalaska is a bustling municipality in La Crosse County, bounded by the waters of the Mississippi River, the Black River, and Lake Onalaska. As you drive into the town, you will be welcomed by the iconic sculpture of Sunny the Sunfish. This quirky fiberglass statue of a bluegill offers a nice photo op for families in the town.

A hiking or biking excursion along the 24-mile Great River State Trail is an excellent way of exploring the Onalaska countryside and taking in the beautiful scenery of the Mississippi River backwaters. At Rowe Park, guests can take it easy with a mellow-paced picnic on lush lawns surrounded by a skate park, horseshoe pit, playgrounds, and ball fields.

Whether you want to sail down the Mississippi River in Cassville or watch the bald eagles soar high above Trempealeau, these charming river towns in Wisconsin offer more than just a scenic escape. They provide delightful vacation destinations where natural beauty collides with local flavors, allowing you to slow down and revel in soothing river views in the United States. Perfect for weekend getaways or quiet reflection, each town invites you to experience the best of the Badger State, one riverbend, historic street, and sunset at a time.

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