Spiez Church and Castle on the shore of Lake Thun in the Swiss canton of Bern at sunset, Spiez, Switzerland.

8 Fairy-Tale Small Towns In Switzerland

Once upon a time, tucked between crisp, clean lakes and towering alpine peaks, there existed a land, known as Switzerland, where magic lingered in the air. Scattered across this enchanting country were small towns so charming that they captured the hearts and minds of all those who visited. Here, centuries-old buildings told stories of long ago, and castles stretched toward the sky. From quirky festivals that are one-of-a-kind to lively town squares steeped in history, Switzerland invites dreamers to step into a world where imagination thrives, and fairy-tale towns come to life.

Locarno

View of Madonna del Sasso monastery and lake Maggiore at Locarno, Switzerland.
Madonna del Sasso monastery and Lake Maggiore at Locarno, Switzerland.

A town with an abundance of activities, mountain trails, and museums is the resort town of Locarno, Switzerland. The picturesque town square, known as Piazza Grande, features cobblestone pavement and old, unique buildings that make you feel as if you are in a different century. The town square also hosts many events, such as Strawberries in the Square, a food festival featuring various strawberry-themed activities, and a wide array of strawberry dishes. For a truly iconic experience, visit the Castello Visconteo, a stunning castle that is home to an archaeological museum featuring various exhibits, including a Roman glass collection. Located near Locarno is the Verzasca Valley, a beautiful and mystical valley with mountain trails, emerald-green waters, and an arch dam where you can bungee jump into the abyss.

Interlaken

View of the city of Interlaken with the Thunersee River in Switzerland.
Interlaken with the Thunersee River in Switzerland.

Interlaken sits in the middle of two lakes, each offering a different, yet equally amazing experience. East of town is Lake Brienz, featuring mystical, turquoise water, boat cruises, waterfalls, and more. On the opposite side sits Lake Thun, an alpine lake with swimming beaches, kayaking, hiking trails, and boat rentals. Those who want to experience adventure and excitement should head over to OUTDOOR - Interlaken Ropes Park, where you can swing between the trees, walk across wooded bridges in the sky, and zipline through the great outdoors. The Funky Chocolate Club Switzerland is a chocolate shop that is sure to satisfy your sweet tooth. Choose from a wide variety of mouth-watering treats, which include cakes and coffee, or even make your own chocolate!

Gstaad

Gstaad in Switzerland, Europe.
Overlooking Gstaad in Switzerland. Image credit Purwanto Lim via Shutterstock

Gstaad, Switzerland, is an entertaining town with a particularly unique event known as Gstaad Zuglete. In September, a traditional alpine descent takes place, where decorated cows are herded down to the valleys from the mountains. Spend your days at Gstaad Palace, a five-star hotel that will make you feel as if you were royalty, and with the slogan ‘it’s not a fairy tale, it’s real,’ what more could you ask for? The Gstaad Promenade, a popular tourist attraction, provides access to a number of shops, including galleries, jewelry stores, and farms such as Muhof-Hofladen, which provides organic products and a playground surrounded by farm animals.

Spiez

Aerial view of Spiez town with Spiez castle and Lake Thun in the Bernese Oberland, Switzerland.
Aerial view of Spiez town with Spiez castle and Lake Thun, Switzerland.

Surrounded by an enchanting bay, lakeside promenade, vineyards, and a castle, is the town of Spiez, Switzerland. The turreted medieval castle Schloss Spiez, featuring a museum, a landscaped garden, and a 39-metre tower looking out onto the lake. Right next to the castle church is the Le Roselier, a historic Swiss house that is well-known for its murals by Victor Surbek. Take a walk through the scenic town and surrounding area, where you can take a one-hour Spiez Vineyard Sensory Adventure Trail, revealing the secrets of winemaking. Take a journey nearby through Hondrich Fortress, an excavated tunnel that offers visitors a glimpse into the past, still containing some NCOs, soldiers, and officers' quarters in their original condition.

Zermatt

The historic Bahnhofstrasse at dusk in Zermatt, Switzerland.
The historic Bahnhofstrasse at dusk in Zermatt, Switzerland. Image credit Sean Pavone via Shutterstock

At an elevation of approximately 1,600m, below the world-renowned Matterhorn Mountain peak is the town of Zermatt. This snow-covered town in the sky provides visitors with breathtaking experiences, such as the Matterhorn Glacier Paradise, the highest gondola in the Alps, reaching a 3,883-metre summit with 360-degree views. The Gornergrat Railway rises 10,000 feet, passing through wildlife-rich terrain featuring lakes and glaciers. This heritage railway provides a journey through the area unlike anything you have ever experienced, taking you up the mountain in style so that you can ski back down. If you are looking to hike and explore Zermatt, take the 5 Lakes Walk, where you will hike downhill and pass five gorgeous lakes and be surrounded by amazing mountain views.

Stein am Rhein

Stein am Rhein, Switzerland, close up of Marktbrunnen.
Stein am Rhein, Switzerland, close up of Marktbrunnen. Image credit ARCHSTUDIO96 via Shutterstock

The historic picture-perfect town of Stein am Rhein, Switzerland, is filled with colorful old timber-framed houses that are sure to leave you smiling. Spend the day wandering around the renovated Hohenklingen Castle from the 13th century, featuring an upscale restaurant and captivating views of the town. A great spot to visit near Stein am Rhein is the Strandbad Niderfeld, a charming spot along the Rhine River where visitors can cool down next to the water during hot days and enjoy food from the beach side kiosk. Located at the shore of the Bodensee is the amusement park Ticiland. With both indoor and outdoor attractions, this adorable little park features bumper cars, slides, play areas, a roller coaster, and a beautiful carousel.

Murten

Road with church in the background at the medieval old town of Swiss City of Murten Morat on a sunny spring day
Road with church in the background at the medieval old town of Murten, Switzerland.

The medieval old town of Murten, with over 1,000 years of history, is steeped in heritage. Situated on Lake Murten, this popular tourist destination throws you into a world of wonder. On the northern entrance of town sits the Bern Gate, a well-preserved fortification and historical landmark dating back to the 12th century. Let your imagination take hold at Murten Castle and Tower, offering a look into the past amid a scenic view of the present. The castle once served as a residence for bailiffs, as well as a prison, hospital, and barracks. Those who seek a savory treat, look no further than the Truffle Market, a two-day event with 22 exhibitors, each offering a taste of a delectable delicacy.

La Neuveville

La Neuveville at lake Biel, Switzerland.
La Neuveville at Lake Biel, Switzerland.

The medieval town of La Neuveville, Switzerland, located on the shores of Lake Biel, offers beauty, entertainment, and adventure amid historic charm. Experience warm hospitality and an energetic atmosphere at Theatre de la Tour de Rive, a performance hall/café where visitors can enjoy wines and craft beer while being thoroughly entertained by local artists. One particular event that has gained attention is the Carrousel Concert, where the pop-folk duo takes center stage and brings even more light to this cultural venue. Take some photographs by the Fontaine du Banneret, a colorful fountain with a knight, in the center of the city. No magical experience would be complete without a castle, and Chateau Schlossberg, which sits on a hillside overlooking Lake Biel, is a great example of medieval Swiss architecture.

And They Lived Happily Ever After…

In the end, the fairy-tale towns of Switzerland are a reminder that wonder is not just for storybooks; it is something that is waiting to be discovered in real places. Whether you are wandering cobblestone streets beneath ancient castles and towers, embracing the ambiance of a village frozen in time, or watching snow-covered mountains bathing in the sun, each town provides its own magical experience. While Switzerland is a small country in size, within its borders lies a wealth of enchantment, inviting everyone who visits a chance to believe in the existence of happily ever after.

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