The Best College Town In New Mexico
Tucked away in southern New Mexico and just a few miles from the state border with Texas and the international border with Mexico, the college town of Las Cruces is steeped in history and brimming with cultural and educational significance. Pronounced “laas-kroo-suhs,” it’s not only the second-largest city in New Mexico, this community of nearly 115,000 people is where you’ll find New Mexico State University (NMSU), a center of academic excellence in the Southwestern United States.
Las Cruces also just so happens to be set in an enchanting part of the state. Located in the fertile Mesilla Valley and framed by the dramatic Organ Mountains and the Chihuahuan Desert, it was founded in 1849 on land ceded after the Mexican American War and was named after three large crosses (cruces) that were located nearby. As the area opened up to American settlers, Las Cruces rapidly rose in stature as an agricultural center and a vital stop along the Butterfield Overland Mail stagecoach route.
The founding of NMSU a few decades later not only cemented Las Cruces’ reputation, but also its role in the development of the state. It has also had a significant impact on Las Cruce itself, providing the community countless cultural, economic, and recreational opportunities, and leaving a lasting mark on its identity.
A Brief History Of New Mexico State University
Founded in 1888, NMSU has grown into one of the most prominent institutions of higher learning in the Southwest. The university began with a small enrollment of fewer than 40 students, drawn to courses in agriculture (a nod to the state’s farming roots) as well as engineering and the sciences, all areas it remains strong in to this day.
Its establishment in Las Cruces was no coincidence, as the town’s strategic location and strong community support made it an ideal choice for New Mexico’s land-grant institution. Located just minutes from downtown Las Cruces and close to the intersection of the I-25 and I-10, major highways connecting it to Albuquerque, El Paso, and Tucson, NMSU has grown into a sprawling 900-acre campus that’s home to over 14,000 students, plus numerous faculty and staff.
Renowned for its programs in engineering, business, agriculture, and health sciences, the university consistently ranks among the top institutions in the region. Its alumni network is certainly impressive, too. Past graduates include figures such as astronaut Frank Borman, news anchor Sam Donaldson, and former New Mexico Governor Garrey Carruthers, just a handful of alumni who have had a positive impact on the country.
The Relationship Between “Town And Gown”
The relationship between NMSU and Las Cruces is certainly symbiotic, with each benefiting tremendously from the other’s growth and success. From its modest beginnings, the university has become a major educational and economic force in the region. Today, it employs thousands of people and injects millions of dollars into the local economy through student spending, research grants, and, of course, tourism.
Cultural and sporting events hosted by NMSU further enhance the town’s appeal. Aggie Memorial Stadium is a focal point for community gatherings, hosting the university football team, the Aggies, and drawing crowds from across the region for home games. The Pan American Center, another iconic venue, is a hub for concerts, trade shows, conferences, and the university’s basketball teams.
Unique traditions and programs also tie the university to the town. November’s Homecoming Parade is a big deal here and features student organizations and local businesses in a much-anticipated event along University Avenue and locations across town.
Must-See Campus Attractions
Visitors to NMSU will find a campus rich in history, great scenery, and fun things to do. The University Museum, housed in Kent Hall, features artifacts and exhibits that explore the region’s Native American and Hispanic heritage. Founded in 1959, it’s one of the oldest museums in southern New Mexico and serves as an important educational resource that’s fun to explore. Similarly, the NMSU Art Museum with its fine art exhibits and the Zuhl Museum with its impressive collection of fossils, petrified wood, and minerals, area also must-visits.
For those interested in science and exploration, the Fabian Garcia Science Center is a must-visit. Named after the pioneering horticulturist who developed the state’s chile pepper industry, the center showcases NMSU’s groundbreaking agricultural research and also has a great botanical garden. Additionally, the campus boasts the Astronomy Observatory, which offers public viewing nights for those interested in star gazing.
All these campus attractions are located nearby, so park your car in the Knox Street parking lots and take a walk. Don't miss the Horseshoe in the center of the campus: this expansive green area is a popular gathering place for students and ideal for a leisurely stroll.
Exploring Las Cruces Beyond The Campus
Las Cruces offers a wealth of attractions within a short drive of the university. The historic Mesilla Plaza is a charming National Historic Landmark where you can explore a number of well-preserved adobe buildings. Built in 1848 in the Mission/Spanish Revival style, it’s a delight to explore, with highlights including the San Albino Basilica, constructed in 1906 on the site of the original church built in 1852.
The Farmers & Crafts Market of Las Cruces, held weekly in downtown Las Cruces, is another must-see and features local produce, handmade crafts, and free live music. For a fascinating look into the region’s agricultural heritage, the New Mexico Farm & Ranch Heritage Museum provides interactive exhibits and live demonstrations.
Las Cruces is also a great getaway destination for outdoor enthusiasts. Highlights include the nearby Organ Mountains-Desert Peaks National Monument which offers hiking, mountain biking, and breathtaking views over the Mesilla Valley; the Dripping Springs Natural Area, located at the base of the mountains and a popular spot for picnicking and exploring historical ruins; and the Chihuahuan Desert Nature Park, a great place to visit in order to experience desert flora and fauna.
Where To Dine And Stay When Visiting NMSU
Las Cruces’ location near NMSU makes it simple for visitors to access quality lodging near campus. The Hotel Encanto de Las Cruces, just a short drive from NMSU, features comfortable rooms and showcases Southwestern hospitality, while budget travelers can choose the affordable and convenient Comfort Suites University.
When it comes to dining, Las Cruces doesn’t disappoint. Dion’s, a local favorite, serves up delicious pizzas and subs, while La Posta de Mesilla offers authentic New Mexican cuisine in a historic setting. Other nearby options include Lorenzo’s Italian Restaurant and OMPC-The Shed, a popular spot for vegetarians. For a fun on-campus dining experience, check out the Frenger Food Court, a focal point for students and visitors featuring several diverse culinary offerings.
Final Word
There’s no doubt Las Cruces’ identity is inextricably linked to the presence and influence of NMSU. The university’s academic excellence, cultural contributions, and economic impact have helped shape Las Cruces into a dynamic, thriving community that offers a supportive environment that’s rich in opportunities for learning and personal growth. Whether you’re a prospective student, a curious traveler, or are thinking of moving there, you’ll agree that Las Cruces deserves its title as New Mexico’s best college town.
