8 Small Towns in New Jersey with the Best Downtowns
Across New Jersey, some small towns are defined by downtowns that stand out. In Princeton, Palmer Square forms the center of activity, with independent shops, and cafés. Cape May’s downtown revolves around the Washington Street Mall, a pedestrian shopping street surrounded by preserved Victorian buildings. In Asbury Park, Cookman Avenue connects restaurants, music venues, and galleries before leading straight to the boardwalk. These kinds of anchors give New Jersey’s small-town downtowns a clear identity the moment you arrive.
Princeton
Despite having a population of approximately 30,000, walking through Princeton gives off the energy and class of a larger city. The Princeton University Campus is widespread, giving a youthful yet sophisticated feel. Walking along the tree-lined streets takes one past campus buildings among natural areas.
Stop by the English Gothic-style Princeton University Chapel, complete with a towering ceiling, rare architecture, and colorful stained-glass windows. Nearby university structures also sport a Gothic Revival style, giving off a sense of old-school academia.
Visit one of the numerous shops at Palmer Square. Then sweeten the day by visiting one of the countless cafes or the three ice cream institutions celebrated by locals: The Bent Spoon, Thomas Sweet, or Halo Pub.
Cape May
Known as America’s first seaside resort town, Cape May stands out from other shore towns with its 19th-century Victorian architecture. Those wanting a glimpse into the history of this beach town can visit the Emlen Physick Estate, a 1879 Victorian House Museum. While the guided tour themes change annually, the museum gives a look into the daily life of the Physick family, who lived at the location in the late 19th century.
There is something for all tastes at Washington Street Mall. Located along Washington Street, charming shops and brick-lined sidewalks carry an old-time coastal town atmosphere. Boutiques, art galleries, and nautical gift shops give way to Ice cream parlors, candy shops, and the old-fashioned fudge stores the Jersey shore is famous for. Those looking for a meal have numerous options, as small eateries and seafood restaurants are plentiful.
The salt air lingers through the downtown, as the Atlantic Ocean lies just blocks away. Once finished exploring, visitors can finish up the day with a walk to the beach.
Morristown
Located just over an hour west of New York City, this town gives the picture of the American Revolution meeting modern-day life. Hidden away in Morristown is the wintertime Revolutionary War headquarters of George Washington, and that Ford Mansion still stands to this day. Guests can visit Morristown National Historical Park, located just outside of the downtown, to tour this historical headquarters.
That history remains alive throughout the area, including a 200-year-old grassy oasis situated in the heart of the city. Known as “the green”, the scenic space serves as a community gathering spot. Stop for a picnic or stroll to one of the many nearby unique eateries and bars located along the walkable throughfares.
Morristown is rich when it comes to the art scene. Visitors can see a cast of global talent at the Mayo Performing Arts Center. Performances range from musical to theatre to comedy.
Asbury Park
Asbury Park’s downtown lies just blocks from the Atlantic Ocean. Boutiques and independent eateries line the town’s walkable Cookman Ave, offering something for every taste. Local artists are celebrated through the multiple art galleries along the way.
Just a few blocks away, hear the waves roar while strolling along the city’s iconic boardwalk. The vibrant local art scene shines through murals covering the sides of multiple buildings. See a show at The Stone Pony, a music stage known for big acts such as Bon Jovi and Bruce Springsteen. Experience throwback fun at the Silverball Retro Arcade, which features games from skee ball to classic arcade games. The sounds and sights of these retro machines serve as a tribute to gaming history.
There is always something happening in the town, no matter the time of year. AsburyFest, the Annual Asbury Park Restaurant Tour, Park Zombie Walk, and the Fourth of July Fireworks celebration are all events locals look forward to.
Red Bank
Red Bank is situated right on the Navesink River, and its center is shaped right on the bank. The Riverside Gardens Park, which is located right in the heart of downtown, brings that natural scenery to life. This common area makes for a pleasant spot to walk along the water and watch small boats head out. Nearby Maple Cove and Marine Park are also great options to take in the sights of the river.
Finish the day with a visit to the Count Basie Center for the Arts. Named in honor of jazz musician Count Basie, who saw humble beginnings just blocks away, hosts acts of all ranges, from musical to comedy. The venue also features classic films in its cinema on a continuously rotating basis.
Those looking for stage shows will enjoy the Two River Theater. Located on Bridge Ave, the playhouse presents a range of drama, musicals, and family-friendly performances.
Cranford
The words “Welcome to Downtown Cranford” are painted across a railroad bridge that runs across Union Avenue. On either side of the elevated structure, visitors will find the avenue claims sleek storefronts, potted plants, and outdoor seating.
Rahway River runs right through the commercial district. Those looking to explore the river up close can stop by the Cranford Canoe Club, which rents kayaks and canoes to anyone interested in paddling along the river.
Those looking to stay active on land have the option of Arthur Murray Dance Center, a dance studio that teaches singles and couples how to navigate the dancefloor; no experience needed. Just down the road is Fire Me Up! Studio, where one can partake in crafts ranging from painting to pottery.
Haddonfield
Haddonfield boasts Colonial-era style, as the majority of the storefronts and buildings in the center of town feature the trademark multi-paned windows with shutters. This gives a sense of being transported back to 18th-century America while wandering the town’s easy-to-navigate streets. When the weather is nice, one can find a meal at one of the many eateries that feature outdoor seating.
Visitors should not overlook the dinosaur sculpture off of Kings Highway in Lantern Lane, a favorite meeting spot for locals. Affectionately known by locals as “Haddie,” the statue was crafted by a local artist in 2003 to honor the town’s distinction as the site where the first nearly complete dinosaur skeleton was unearthed. Those looking to visit the exact place the dinosaur was found can follow Maple Avenue to the east end, where a historical marker sits in a small wooded area with benches.
Westfield
Westfield gives the feeling of small town meets big city, as a train station which connects the town to New York City runs through its center. From Westfield Station, walk or drive along South Avenue and under the railroad bridge to E Broad Street. There an abundance of stores and cafes individual to the town await.
Along the way, one cannot miss the monuments to Dr. Martin Luther King Jr., 9/11, World War II, and the Spanish-American War. These monuments sit in lush spaces between the brick buildings and colorful storefronts.
Entertainment rotates year-round in Westfield. For example, events like the Sweet Sounds live‑music series and dancing bring life to the downtown on select days from July through August.
The small towns of New Jersey shine
These eight downtowns prove that New Jersey’s treasures can be camouflaged in its walkable streets, historic landmarks, and local shops, which make each place unique. From the waves of the Atlantic to the arts, nightlife, and history inland, these communities are as pleasing to the eye as they are entertaining. Step away from the hustle and discover the Main Streets where the Garden State truly shines. Sometimes, the best destinations are the ones waiting just down the road.
